VILLA e Associati in the investment transaction of Fintech Partners s.r.l. in NOB 4.0 s.r.l. Benefit Company

VILLA & Associati, with a team led by partners Federico Villa and Giada Orioli, has assisted Fintech Partners s.r.l., an investment holding company controlled by Sri Group, in the subscription of a reserved share capital share of NOB 4.0 s.r.l. a benefit company, an innovative start-up operating as owner of the brand “NOB – Not Only Bike” and of an e-commerce platform operating in market place mode.

Target controls Imatra, a new digital platform and app in the bike economy that converts the energy of bikers into a ‘digital currency’ (Imatra currency), which can be used to purchase products in a proprietary market place from the most important brands in the cycling sector.

Imatra aims to bring the international community of cyclists together, increasing their connection and creating value for cycling enthusiasts who believe that through cycling we can do something positive for ourselves and the world around us. Users will also be able to create authentic relationships with the industry’s leading premium brands that have chosen sustainability and the promotion of a healthier lifestyle as their mission.

Already available in 31 countries, the app saw the launch of the new release at the end of July 2023, for the Italian market at first, with the integration of the marketplace directly into the app, where users will be able to make purchases using Imatra’s accumulated coins.

The fiscal and financial profiles of the transaction were followed by Studio Zannini e Associati, with a team led by Dr. Vieri Zannini.

Professionals involved in the operaction

Federico Villa

Federico Villa Attorney

Partner. Bologna Office

Founder of the firm, as well as Sole Director of Villa & Associati STA s.r.l. and owner of the civil practice of Mazzanti Law Firm.

He mainly deals with judicial and extrajudicial disputes pertaining to business law and mostly advises and provides day-by-day assistance to companies operating in the country.

Avv Giada Orioli

Giada Orioli Attorney

Partner. Bologna Office

She has been a member of the Firm since 2020 and has previous experience at leading law firms in the Bologna Forum.

She specializes in civil law, with a focus on issues of labor sanctions law, employment and undeclared work, bookkeeping and mandatory documents, assisting companies in proceedings against the Labor Inspectorate and INPS.

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